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The twelfth version of the Blackbaud Peer-to-Peer Benchmark Report is right here! This report compares peer-to-peer (P2P) fundraising knowledge from 2020, 2021, and 2022. As peer-to-peer fundraisers are all too conscious, these had been significantly disruptive years for the trade given the influence of COVID-19 on in-person occasions. So, we had been curious: What would the info inform us about three key questions?
- Have in-person occasions rebounded?Â
- Have individuals modified the way in which they donate?Â
- What does the way forward for peer-to-peer fundraising appear to be?
We encourage you to learn the complete report the place we dive into these questions and extra. If you’re brief on time, yow will discover a number of key highlights under that provides you with immediate insights and motion suggestions on your work selling social good.
Key Takeaways
Fewer Complete Occasions
In comparison with a baseline of complete occasions in 2020, the full variety of occasions declined by 18.8% in 2021 and by 15.4% in 2022. In different phrases, there have been fewer complete occasions within the final two years.
Is that this dangerous information? Not essentially…
$$$$$ Is Up!
Income was means up in 2022. In reality, it was up by 23% in comparison with 2021! What’s unimaginable is that this progress was pushed by extra individuals taking part in occasions (a 29% enhance from 2021 to 2022). So, organizations did a simpler job of driving participation and fundraising somewhat than creating extra occasions.
New vs. Returning Individuals
Individuals who had been returning members raised more cash than brand-new individuals in all classes. It is a constant theme that the P2P trade has seen yearly, and it is sensible. Returning members have achieved this earlier than. They know learn how to fundraise, and their associates and households are used to receiving requests for donations. That’s whyreturning members are so precious and nonprofits have to hold stewarding, partaking, and speaking with P2P members in order that they hold coming again.
However don’t overlook the influence of latest members! This yr’s new participant is subsequent yr’s returning participant. Put money into onboarding and training messaging streams to coach your new members each step of the way in which.
Learn extra:How you can convert P2P occasion members into month-to-month donors
Walks/5Ks With out a Registration Charge Are Nonetheless Big
Walks/5Ks with out registration charges made up the biggest class of occasions and members, accounting for 48% of all P2P fundraisers on Blackbaud TeamRaiser®.
Conversely, walks/5Ks with registration charges declined yr over yr in complete quantity, participation, and income. This might have been pushed by uncertainty in 2021-2022 about cancellation of occasions attributable to COVID-19 surges. This metric is one to observe for the longer term.
Placing Benchmarks into Motion
So, what does all this imply for nonprofit P2P entrepreneurs and fundraisers? Right here’s what the info is telling us you need to prioritize:
- Register extra members: Nonprofits can develop income by growing participation of their occasions.
- Create a plan for enhancing income: Rising the typical present measurement is one other technique to extend income.
- Can your P2P fundraisers ask for an even bigger present?Â
- Can staff captains encourage their groups to ask for a bigger present?
- Depend on management: Staff captains stay essential to the success of staff occasions. One of the best staff captain has expertise, enthusiasm, and constant communication.
- It’s crucial to retain staff captains for future occasions
- It’s equally necessary to totally prepare and onboard new staff captains
Learn extra: How you can get artistic with exercise monitoring occasions
If you wish to dive deeper into the present state of P2P fundraising and see how your efficiency stacks up, the complete report is free and filled with suggestions to refine your group’s fundraising technique.
Obtain the complete Blackbaud Peer-to-Peer Benchmark Report as we speak.
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