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Spending falls in February regardless of competition enhance

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Spending falls in February regardless of competition enhance | Australian Dealer Information















Shoppers shift focus to experiences

Spending falls in February despite festival boost

The most recent CommBank Family Spending Insights Index has revealed a slight lower in family spending by 0.3% in February, with the index falling to 141.61.

The decline was led by drops in family items and transport classes, signaling a continued softening in client spending habits. Regardless of the general downturn, Australians confirmed a robust desire for experiences over items, as evidenced by elevated spending on music festivals and occasion centres.

Experiences over items

Amidst the general lower in spending, the hospitality class noticed an increase of 0.7%, with music festivals experiencing a 76% spike in spending. Equally, perform and occasion facilities witnessed a dramatic 115% surge, pushing the recreation class up by 0.5% for the month.

These features, nevertheless, had been inadequate to counterbalance declines throughout seven out of the 12 classes throughout the CommBank HSI Index, notably in family items (-1.9%) and transport (-1.6%).

Regional family spending highlights

Queensland was the only state to report a rise in spending for February 2024, albeit nonetheless trailing behind the nationwide year-on-year progress fee. Probably the most vital drops had been noticed within the Northern Territory (-3.2%), the ACT (-2%), and Victoria (-0.8%).

Insights from CommBank chief economist

Stephen Halmarick (pictured above), CBA chief economist, commented on the findings, noting the pattern of prioritising social occasions and experiences, similar to live shows by fashionable artists like Taylor Swift. This shift in spending in direction of music festivals, flights, and hospitality venues displays a broader sample of client habits favouring experiences, whilst general spending contracts.

“February was an enormous month for live shows and social occasions in Australia… with spending up on musical festivals, in addition to spending on flights and hospitality venues, possible related to the headline live shows,” Halmarick mentioned in a media launch.

“Nevertheless, the bounce in hospitality and recreation spending wasn’t sufficient to offset weak spot throughout seven of the 12 classes of the Index, which paints an image of customers chopping again.”

The CommBank economist additionally highlighted the importance of the general annual enhance fee of the HSI Index falling to three.5%, which, when adjusted for inflation, instructed a stagnation in actual phrases.

Trying forward, Halmarick mentioned CommBank anticipates a continued softening in family spending, influenced by the November 2023 rate of interest hike. This pattern, mixed with slowing inflation, reinforces the assumption that the RBA might start to decrease official rates of interest by September this yr.

The CommBank HSI Index, which gives a macro-level snapshot of month-on-month spending developments, is derived from de-identified funds information throughout roughly seven million CBA prospects. This information represents round 30% of all client transactions in Australia.

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