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HomestartupAlex Hormozi’s $70,000/Month Content material Technique (in 2 Minutes) | by Ryan...

Alex Hormozi’s $70,000/Month Content material Technique (in 2 Minutes) | by Ryan Porter | The Startup | Mar, 2024

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You possibly can steal it in the present day for $0

Picture courtesy of usmagazine.com

Alex Hormozi spends $70,000/month on content material.

And we’re going to steal the precise framework he and his group used to amass a multi-million cult-like following.

Let’s be clear: you don’t want an enormous group big-baller finances to make use of this technique. You will get began for zero {dollars} upfront.

And all of it begins with the magic sauce — Twitter (X).

Alex is likely one of the few big-name entrepreneurs (I do know of) who tweets himself:

  • No ghostwriters
  • No copywriters
  • No AI instruments

He fires from the hip, then his group collects the best-performing tweets and turns them into short-form video scripts. The construction is straightforward.

The short-form construction:

  1. Hook/query
  2. Hammer/humor
  3. Learn the tweet
  4. Instance
  5. Rationalization

Alex and his group submit dozens of those 30+ second lengthy shorts monthly. They usually work as a result of they already know which concepts have been good ones because of Twitter (X).

Then, they take it to the following stage.

Alex and his group gather even fewer high-performing short-form movies and rearrange them into long-form scripts.

And the construction is comparatively the identical:

  1. Hook/query
  2. Story
  3. Framework
  4. Rationalization
  5. Repeat

And growth — a long-form video they know will carry out effectively is born.

Right here’s the takeaway:

Many creators get it mistaken.

They suppose they need to begin with a long-form after which repurpose it right into a short-form. However they’d save time and vitality flipping the method and beginning with short-form.

This content material system is very helpful for solo creators.

As a result of when every little thing begins with Twitter, you validate your concepts earlier than you spend time writing long-form…

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