Why do companies wrestle with all of the shifting elements of producing gross sales and buyer relations?

David Saric, of Insurance coverage Enterprise, sat down with to Vijay Rengarajan, director of product administration, EZLynx, to discuss why companies wrestle with managing all of the shifting elements included in a sale whereas sustaining strong buyer relations and the way EZLynx may help.

Being a dealer or proudly owning an company can include the wrestle of managing each gross sales and buyer relations for a number of causes, in keeping with Vijay Rengarajan (pictured), EZLynx’s director of product administration.

“First, the trade is fiercely aggressive, making it tough for companies to face out and appeal to shoppers, and plenty of of them don’t know the place to start out or what is going to take advantage of vital impression,” he stated.

“Second, insurance coverage merchandise are intricate, they usually require a deep understanding of laws, tips and danger evaluation which takes time and might overwhelm brokers.”

Moreover, gross sales, advertising and buyer relationship administration can even require strong methods that may be very useful resource intensive.

“Many companies have restricted monetary sources, manpower, and experience to put money into these initiatives,” Rengarajan added.

What are companies in search of to do enterprise higher?

Having spoken with varied companies over time, Rengarajan famous how “we all know they need simplified gross sales processes and workflows that save time and scale back guide duties. That’s all the time first for any dimension firm.”

Moreover, they’re additionally in search of intuitive, user-friendly technical options to assist them succeed at their job. These embrace:

• Sturdy buyer relationship administration options to trace interactions and tailor providers.
• Efficient lead technology instruments to determine and seize potential shoppers.
• Seamless integration with present programs, similar to coverage and company administration programs.
• Insightful analytics and reporting capabilities to trace gross sales efficiency and determine areas for enchancment.

Responding to shopper considerations

Heeding the calls of shoppers to create extra seamless, simplified but refined instruments to enhance an company’s competencies, EZLynx started working on a UI replace to its Gross sales Heart.

“The EZLynx Gross sales Heart replace was pushed by our recognition of the essential function efficient lead administration performs in serving to brokers develop their enterprise,” Rengarajan stated.

“By offering extra visibility into the gross sales pipeline and providing tailored instruments for lead administration, we aimed to allow brokers to promote extra successfully and shut extra offers.”

Elsewhere, the EZLynx staff needed to leverage cutting-edge processes so brokers may maximize the worth of their company administration system at each stage of the shopper journey.

1. A contemporary card-based view tailor-made for insurance coverage producers
2. The brand new interface provides ‘drag-and-drop’ performance, enabling seamless development of alternatives by way of the gross sales pipeline
3. Producers can now customise seen information, together with new fields, to refine their gross sales strategy and supply customized service

EZLynx simplified gross sales levels with fewer standing choices, intuitive colour coding, and up to date terminology to align with producers’ workflow.

The corporate has additionally launched a devoted space to handle ‘not closed’ alternatives, guaranteeing no lead goes to waste and permitting for environment friendly follow-up as X-dates strategy.

“These updates empower producers with an intuitive platform designed to maximise effectivity and effectiveness in right this moment’s aggressive insurance coverage market,” Rengarajan stated.

Complementing the prevailing capabilities of the Gross sales Heart

Updating the Gross sales Heart didn’t come on the expense of its core capabilities, however fairly, as a complementary extension attuned to the heart beat of companies’ wants.

“The modernization enhancements have been designed to work with present capabilities similar to prospecting/lead import and reporting,” Rengarajan stated.

“Moreover, we’ve ensured that communication options like texting and e mail campaigns throughout the Gross sales Heart combine easily with the brand new card view.”

Collaboration options, similar to job technology throughout the company, proceed to perform successfully alongside the brand new enhancements.

It took 15 months from conceptualization to implementation, together with six months of discovery to grasp consumer wants, construct a technique, and develop a roadmap, adopted by three quarters of product improvement to convey it to market.

This was adopted by an iterative strategy that delivered updates to the market each quarter.

“This allowed us to assemble suggestions from customers and make steady enhancements based mostly on their enter, guaranteeing that the ultimate product met their evolving wants and preferences,” Rengarajan stated.

Be taught extra about EZLynx and its reimagined UI right here.