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Our travels for The CEO Sequence have introduced us to corporations of all sizes and scopes, and for this episode, we went to at least one that’s simply large. Zebra Applied sciences is among the most dynamic B2B know-how corporations on this planet. They digitize and automate workflows for corporations, have roughly 10, 000 staff and do about $5 billion in income. I had the prospect to take a seat down with CEO Invoice Burns to learn how he leads such an enormous operation.
Beneath are some highlights of our insightful dialog, which have been edited for size and readability. Watch the complete video above.
World attain
“You see our firm Zebra in on a regular basis life. We’re a digital answer supplier that permits companies to intelligently join knowledge, belongings, and folks. You see us in a point-of-sale checkout at a grocery store, when a postal employee is delivering a parcel to your own home, and in so many different locations. Firms use our cell gadgets to scan the bundle, get signatures, and issues like that. All the biggest retailers all over the world — 86 % of the Fortune 500 corporations — are our prospects in the present day. We consider it as retail, transportation, logistics, manufacturing and warehousing, well being care and authorities.”
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The NFL Connection
“As an organization, we assist the NFL. We use the identical forms of tags that will be utilized in retail or transportation logistics to trace parcels or stock to trace each cleat, each shoulder pad, each helmet worn by a participant. The NFL’s preliminary use case was for fan engagement and to reinforce the printed. After which the most recent use instances are actually round defending the well being and security of the gamers.”
The CEO’s Journey
“I began my profession in gross sales, in a big telco gross sales into people like Verizon and others. After which I took a job main Europe, the Center East, and Africa from a gross sales aspect and expanded into advertising and marketing and companies and different areas. After which I joined Zebra about 9 years in the past to steer the acquisition piece. Zebra was a billion-dollar specialty printing enterprise. They purchased two and a half billion {dollars} in income from Motorola to the enterprise enterprise and so form of in a single day a $1 billion enterprise turned a $3.5 billion enterprise.”
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Management accountability
“There’s three legs of the stool, proper? That is how I view the enterprise: our prospects, our staff and our traders. In the end we’re in enterprise to proceed to develop and to earn cash. However you have to do the appropriate issues first. You have obtained to have the ability to reward and entice and retain the very best staff all over the world. Should you try this, then you definately’ll serve your prospects greatest. Should you serve your prospects greatest, you may develop your topline income and your profitability and your inventory will go up and you may care for your traders.”
Main via robust instances
“I feel that demand for our companies skyrocketed throughout COVID, after which in 2023, demand reset again to 2019 ranges. So we have been put ready the place we needed to do the traditional issues that almost all companies would do. Have a look at your actual property and your journey prices and all these issues internally. We additionally did issues like voluntary retirement applications. We considered creating new alternatives for individuals inside the group. It labored out nice, however it’s at all times laborious to get smaller. It is at all times much more enjoyable to develop. However you have to make these robust enterprise choices at instances.”
Profession recommendation to future leaders
“Nobody else cares as a lot about your profession as you do, but additionally be affected person as a result of it does not occur in a single day. And when you’re at an ideal firm and you’ve got alternatives there, there’s nowhere else that you simply’re extra revered than inside that firm. They know you might be prepared, so be affected person.”
Take a look at extra profiles of revolutionary and impactful leaders by visiting The CEO Sequence archives.
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