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We seemed on the greatest JustGiving tendencies in peer-to-peer fundraising, particular person giving, and extra, and couldn’t be extra excited to share them with you.
Spoiler alert! The tendencies we’re seeing on the platform are merely wonderful, and really promising for 2024.
From the rise in fundraising pages created, to the excessive and regular web page worth, to the exponential development in contactless giving, it’s clear individuals are extra enthusiastic about on-line fundraising than ever.Maintain studying for the newest tendencies throughout the UK and Eire, and what we advocate to your charity’s end-of-year fundraising.
TRENDING
2023 Winter Fundraising Information
See what’s working for charities and learn to create and promote your personal winter marketing campaign.
On-line fundraising tendencies: Autumn 2023
Leap to a piece:
Peer-to-peer fundraising tendencies
Right here’s what we noticed on JustGiving in Q1-Q3 2023, in comparison with the identical interval in 2022:
- 12% extra Fundraising Pages have been created
- 79% of pages obtained donations (which matches 2022)
- 16% extra donations have been made per web page
How good is that this?! Fundraising on JustGiving’s grown this 12 months – particularly thrilling as, early within the 12 months, the market braced for a possible downturn. Try how 80+ charities have tailored their fundraising method in the course of the cost-of-living disaster.
As well as, common donation worth and common raised per web page stayed regular following COVID-19. A primary motive for it’s because fundraisers regained confidence in attending in-person occasions – suggesting charity donation income from occasions is now dependable once more.
The world’s greatest annual one-day fundraising occasion is London Marathon.
And it’s formally again in full power, with 70% of ALL London Marathon 2023 fundraising happening on JustGiving, and fundraisers combining to elevate over £39 million for good causes!
Common giving tendencies
One other large driver of development within the UK is common giving, which has risen steadily over the previous two years. For some, “little and infrequently” donations are extra inexpensive. And it’s really easy on JustGiving!
Charity confidence: what’s it like in late 2023?
First, we requested fundraisers at charities how assured they have been in assembly their 2023 fundraising objectives. And with how issues are trending on JustGiving this 12 months, we weren’t shocked on the outcomes…
68% stated they’re both Tremendous Assured or Fairly Assured they’ll attain their goal!
How assured are YOU feeling about your fundraising as we method the tip of the 12 months? Vote in our LinkedIn ballot to tell us.
Social sharing tendencies
Sharing JustGiving pages is SO highly effective…it accounts for lots of of tens of millions extra kilos raised annually!
We assist individuals share in a snap, with 15 sharing choices on each fundraiser’s web page. And whether or not it’s on social media, e-mail, or messaging apps, it’s important for fundraising success.
Would you’ve guessed that the best common donation per share on JustGiving comes from WhatsApp? It’s not even shut! See simply how priceless this channel is:
Particular person giving tendencies
Particular person giving is when individuals make one-off donations to charity on JustGiving, versus fundraising. Right here’s what we’re seeing to date in 2023:
- A gradual rise in particular person giving quarter-over-quarter
- An 8% improve in complete raised
- A 26% rise within the general variety of donations
These stats mixed present extra individuals are donating however giving much less on common.
*Nevertheless, we’re NOT seeing that very same decline in common giving: that means extra individuals are preferring these “little and infrequently” donations not too long ago.
One other main driver of development is contactless donations.
47% of charities already provide contactless giving as a donation technique. It’s a protected and easy solution to donate in-person, and individuals are giving £8 on common – wonderful, contemplating it could be somebody simply passing by means of a shopfront!
Due to our partnership with LibertyPay, charities utilizing JustGiving can fast-track their contactless giving setup! See examples and the way it can work to your charity.
Prime winter fundraising ideas for charities 2023
Christmas is simply across the nook, and it’s a significant time of the 12 months for fundraising. Right here’s what your charity must learn about asking for donations in the course of the festive season:
- The height instances for donations in December: 9am and 4pm
- Common donation worth is highest between 4pm and 5pm
- Fundraising slows on the weekends, and Christmas and Boxing Day are quiet.
We’ve simply launched our model new 2023 Winter Fundraising Information, which incorporates these particular ideas, inspiring examples, the most effective instruments, and recommendation on methods to reduce by means of the end-of-year noise.
It’s utterly free and a charity favorite, so we advocate selecting it up and placing the following tips into motion to thrive this season! 👇
RAISE MORE THIS WINTER
2023 Winter Fundraising Information
See what’s working for charities, get our prime timelines and instruments, and learn to create, promote, and report in your winter fundraising.
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