‘Ask for Ellen’ returns with free crumpets this Easter

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‘Ask for Ellen’ – return of  free crumpets this Easter

The college holidays might be daunting for fogeys. It’s a time of nice enjoyable, high quality time with the youngsters and superb reminiscences. However all of this could really feel overshadowed by the price of dwelling persevering with to chew. 

Being away from college means free college meals are placed on pause and prices can stack up for fogeys. Meals, vitality and leisure prices for six lengthy weeks can put a pressure on our wallets. Beforehand, Morrisons partnered with Heinz for the marketing campaign ‘Ask for Henry’, the place folks might get a free meal of a jacket potato and beans. Since then, Warburtons have once more partnered with the grocery store big to launch one other ‘Ask for Ellen’, to offer assist to households all through the college break. 

Ask for Ellen

Merely ‘Ask for Ellen’ at any Morrisons café and you’ll obtain a portion of two normal crumpets, with butter and jam without cost. No questions requested, simply scrumptious meals for you and the youngsters. The initiative is known as after founder Ellen Warburton, who established the model in 1876. 

Ask for Ellen runs from March 25 to April 14 and will probably be accessible to everybody, all day, each day. T&Cs apply. Morrisons may also proceed to spoil its Youngsters Eat Free initiative in its cafes, the place little ones can obtain a free meal with the acquisition of an grownup principal value £4.49 or extra. 

The Warburtons Basis 

Analysis by The Warburtons Basis discovered {that a} staggering 64% of fogeys are frightened concerning the elevated prices of their youngster being at dwelling for the summer time. The survey of 1,000 mother and father of school-aged youngsters additionally discovered that folks assume the college holidays will price them nearly £200 additional over the six weeks, attributable to childcare and household actions. Seventy-one per cent of respondents stated they’re making ready themselves to purchase extra snacks than regular to plan for day journeys and actions to maintain youngsters ate up the go. 

The analysis additionally revealed the added monetary strain dealing with households as faculties break up for the summer time. When questioned concerning the typical six-week break, 58% of fogeys prompt they must deal with further childcare prices as they juggle work and their children. 

Chris Robust, Morrisons Café Shopping for Supervisor, stated:

‘Supporting our prospects throughout the college holidays is extremely vital to us as we all know that many households fear about catering for added meals which can be normally lined throughout the college time period time. We’re due to this fact happy to be partnering with Warburtons and providing our prospects two toasted crumpets, with butter and jam after they go to a Morrisons café and Ask for Ellen.’