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Enliven Indonesia’s Independence Day By means of Digital Monetary Service Training Program
Jakarta, August 2021 – The casual sector, which contains home employees, performs a crucial position in Indonesia’s financial system. Referring to Statistics Indonesia’s (BPS) information, there are 78.14 million casual employees as of February 2021, making up 60 p.c of Indonesia’s whole workforce. Regardless of this, low monetary and technological literacy charges make it tough for casual employees, particularly home employees, to enhance their households’ situations.
Taking this into consideration, digital pockets DANA is collaborating with Girls’s World Banking, a non-profit organisation that designs and invests within the market-driven monetary options, establishments, and coverage environments in rising markets to create larger financial stability and prosperity for girls, their households and their communities. Utilizing a women-centred design strategy, in collaboration with DANA, Girls’s World Banking led an intensive buyer analysis, performed consumer testing and developed an answer to advertise remittance as viable use case amongst home migrant employees. This program goals to extend digital monetary literacy for home employees, enabling them to adapt to present and rising challenges for the welfare of their households. DANA and Girls’s World Banking current their initiative by a particular raffle-based gamification program that goals to have employers – who’re present customers of DANA – use DANA as a payroll methodology for his or her home employees and in flip, educate their home employees to ship cash to their households again house, all through a single digital pockets – DANA.
“As an Indonesia’s digital pockets that focuses on pursuing an inclusive digital financial system by best-in-class know-how, DANA strengthens the hassle by becoming a member of forces with Girls’s World Banking to encourage ladies, particularly home employees, to be extra succesful in digital monetary. We want to instill that digital pockets can be utilized simply by anybody – together with home employees –to assist their households safely and conveniently.,” mentioned Monita Moerdani, Chief Advertising Officer DANA. “DANA is fastidiously tailor-made to succeed in each layer of society with diverse backgrounds. This program is a collaborative exercise that entails each employer and home employee. We consider that growing digital monetary literacy requires engagement of all events, together with employers. Subsequently, we hope that employers can help their home employees to develop into digitally expert and accompany them all through our gamification-themed schooling course of.”
This schooling program aligns with the Girls’s World Banking imaginative and prescient which goals to create larger financial stability prosperity for girls, households, and their communities. Primarily based on Girls’s World Banking’s analysis, nearly all of home employees’ salaries have been paid in money on a month-to-month foundation, with the quantity starting from IDR 1.5 – 2.2 million monthly ($140 – $150). Many don’t have financial institution accounts and so they ask their employers to ship 50-75% of their wage on to their households and hold the rest in money for his or her private use.
“As digital monetary providers improve throughout Southeast Asia, vital limitations to ladies’s monetary inclusion nonetheless exist in Indonesia. Subsequently, DANA, as certainly one of Indonesia’s high 3 digital wallets, is in a wonderful place to cut back this hole and enhance the lives of Indonesian migrant employees and assist them remit their salaries house to their households, cheaply and conveniently through digital wallets. By means of our market and business analysis and digital marketing campaign created in partnership with DANA, we’re optimistic that home employees will acquire confidence in utilizing digital monetary providers and develop into extra educated in managing their funds,” mentioned Christina Maynes, Regional Director of SEA Girls’s World Banking.
Participation on this program is simple. For employers, step one requires them to open a DANA software and faucet the ‘Me’ web page and proceed by coming into the promo code ‘TRFMBAK’ into the “Enter Promo Code” menu. After that, the employer should switch the wage – a minimal of IDR 500,000 – to the home employee utilizing DANA. After finishing the switch, the employer will mechanically have an opportunity to win the raffle on this program.
Home employee can take comparable steps to enter this raffle. First, the person ought to be registered as a DANA Premium, then faucet the ‘Me’ web page to enter the promo code ‘TRFKMPG’ on the “Enter Promo Code” menu. Then, they’re required to ship cash – a minimal of IDR 500,000 – one time from DANA to be entitled to win this lottery.
Moreover, all eligible individuals shall be concerned within the DANA raffle. Prizes shall be given to twenty winners – consisting of 10 family members and 10 employers – with an IDR 1,000,000 price of DANA steadiness for every winner with Phrases and Circumstances utilized. This raffle program is simply legitimate for 1 consumer and 1 digital system.
DANA’s involvement in empowering home employees digitally doesn’t cease there. DANA will proceed its initiative by collaborating with a number of stakeholder associations throughout communities to help and empower family assistants with sustainable schooling. Thus, family assistants can expertise and perceive totally the advantages supplied by the DANA digital pockets.
Learn the entire details about this program on the DANA web site at https://bit.ly/ARTRAFFLE. This program runs for a month, ranging from August 16, 2021.
About DANA
DANA is the digital pockets developed by PT Espay Debit Indonesia Koe, an Indonesian startup firm within the monetary know-how house that gives cost infrastructures permitting Indonesians to carry out cashless, card-less transactions. DANA is constructed and developed in Indonesia with the help of native artistic and programming skills. DANA is on the market on iOS and Android in addition to built-in into the digital funds of numerous retailers and on-line functions, each for on-line and offline funds. #DANASahabatUMKM is DANA’s initiative to help the digitalization of Indonesia’s micro, small, and medium enterprises by the DANA Bisnis platform.
About Girls’s World Banking
Girls’s World Banking designs and invests in monetary options, establishments, and coverage environments in rising markets to create larger financial stability and prosperity for girls, their households, and their communities. With a worldwide attain of 57 companions in 32 nations serving greater than 69 million ladies shoppers, Girls’s World Banking drives influence by its scalable, market-driven options; gender lens personal fairness fund; and management and variety applications. To study extra about Girls’s World Banking, go to womensworldbanking.org.
For additional info, please contact:
DANA
Putri Dianita
VP of Company Communications
Cellular: +62 811 994 9387
E-mail: [email protected]
Girls’s World Banking
Elwyn Sansius Panggabean
Director, Advisory Companies, South East Asia
Cellular: +6281236017538
E-mail: [email protected]
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