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SAN DIEGO, Calif., March 7, 2023 – FMG Suite, a SaaS firm specializing in advertising and marketing software program and companies for monetary advisors, at the moment introduced the launch of a brand new AI-powered content material personalization engine for social media content material.
This game-changing know-how is a product of a robust mixture of two AI platforms: the Vestorly AI-powered content material curation and compliance platform acquired by FMG in 2022 and OpenAI GPT. Collectively, these platforms enable FMG to supply compliant, one-click personalization of its content material, beginning with social media posts and increasing to emails, weblog posts, video scripts, newsletters, touchdown pages, and extra.
For the reason that Vestorly acquisition, FMG has been engineering GPT to personalize content material by personas, summarize articles, and create partaking social posts. Intensive testing has made it clear that the successful mixture is well-written content material + proprietary GPT prompts + AI compliance screening + human high quality assurance.
“The acquisition of Vestorly, mixed with the advances at OpenAI, have significantly accelerated our efforts to supply customized content material to monetary advisors,” mentioned Dave Christensen, Chief Product Officer. “We’ve all the time envisioned a world the place advisors can leverage our content material library as a place to begin and, with the press of a button, customise it to be authentically and uniquely theirs. GPT-3.5 is a disruptor in contrast to something we’ve seen earlier than in advertising and marketing know-how and can possible displace and shift the methods of many corporations in our house. FMG has assumed the proper place to harness developments in AI and put the facility of content material personalization and automation, throughout each advertising and marketing channel, within the arms of advisors. It’s a really thrilling time!”
The FMG’s new “one-click” AI-powered social media content material engine is at the moment in Beta and being rolled out to all prospects in March. It really works inside the Curator product on our Cell App to supply a instrument for advisors to generate customized captions for his or her social media posts primarily based on greatest practices set by FMG’s thought leaders, reminiscent of utilizing questions to have interaction readers, together with bullets and emojis, summarizing key factors, and together with hashtags. The long run phases will allow enhanced personalization primarily based on preferences for tone, size, and formatting – in essence, a “digital voice print” that can be added to their profile and will be utilized to any content material on the platform.
Additionally on the roadmap is a function that alerts advisors if their content material could also be flagged by compliance departments. It will assist streamline the overview course of and considerably scale back the workload for compliance groups. In time, prospects of FMG will be capable of use the “one-click” personalization instrument for all content material varieties, together with emails, blogs, white papers and e-books, greeting and notice playing cards, and video scripts, making it easy to repurpose and distribute content material throughout channels.
“Content material advertising and marketing is the one undebatable ingredient of profitable monetary advisor advertising and marketing,” mentioned Susan Theder, Chief Advertising and marketing and Expertise Officer. “The brand new ‘one-click’ personalization function will allow advisors to create advertising and marketing content material that displays their distinctive voice throughout all channels whereas additionally complying with trade laws. I’m excited to assist advisors leverage this development to extend the effectivity and effectiveness of their advertising and marketing efforts.”
About FMG
FMG powers an all-in-one advertising and marketing platform that helps greater than 40,000 monetary advisors and insurance coverage brokers keep related with shoppers and develop their companies. Creating over 200 new items of well timed and genuine content material for its library every month, FMG empowers its prospects to execute efficient advertising and marketing campaigns in an environment friendly and compliant method. FMG is rated first in market share and buyer satisfaction by T3 Software program Survey Report and is the recipient of many trade awards, together with Finest Advertising and marketing Automation and Social Media Platform. Primarily based in San Diego, CA, with satellite tv for pc workplaces nationwide, FMG is a thought chief in combining advertising and marketing greatest practices with cutting-edge know-how to present its prospects a aggressive benefit. For extra data on FMG Suite and its revolutionary advertising and marketing options, please go to www.FMGsuite.com.
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