Hey YNABers, Meet Blurple! | YNAB

Okay, spoiler alert: we’ve had a bit makeover. And by little, I imply… effectively, you’ll see.

I do know what you may be considering: “Change? Why change?!” However, as we close to our twentieth 12 months serving to people such as you reshape their cash mindsets, we thought: what if we up to date our look to make it really feel much more “us”?

We’ve at all times been about celebrating your victories—each aha second, each story shared, each milestone smashed. And that is not altering. Our objective is to create a world the place your cash feels much less like a looming storm cloud and extra like a shiny and sunny day—stuffed with potentialities. A world the place you aren’t simply frittering away your life’s power within the type of {dollars}, however you’re truly celebrating the outflows of your hard-earned money—you’re loving the particular treats, the added houseplants, the Disney cruises, heck, you even love your associate’s rising insulated water bottle assortment!

We needed our vibe to replicate what you may need recognized about YNAB all alongside—that one thing so simple as an app and a way was the software that lastly empowered you to change your relationship with cash. The place funds may need felt complicated or worrying earlier than, now you’re within the driver’s seat feeling assured, content material, and safe together with your spending selections.

To us, that confidence appears to be like *bolder* than our prior look. And in a extra apparent celebration of our group—that’s YOU!—we needed a model that would showcase your actual tales in a extra real means.   

Curious what that appears like? Carry on studying (and watching) and we’ll provide you with a tour!

Dive into The New YNAB Look

Meet Blurple: Allow us to introduce you to our swanky new blurple brand. Blue? Purple? No, blurple! It’s our contemporary pop of shade, your new sidekick within the app, your e mail buddy, and your homepage hero.

A Cohesive Look From Web site to App: We’re thrilled, simply thrilled, to say that when somebody sees the web site after which opens the app, the colours are the identical! It’s like a Canadian tuxedo! Oh, you by no means seen they had been completely different? Oh, um, neglect we ever stated something. 

Web site Glow-Up: Certain, our app acquired a contemporary new coat of paint. However our web site? That acquired the entire home rework. Simpler to navigate, extra pleasant to learn, and a cleaner navigation so you will discover what you want, if you want it. Whilst you’re there, have a bit hunt for a couple of enjoyable interactive Easter eggs our designers snuck in.

YNAB Extra Accessible Than Ever: We’ve introduced in testers with an eye fixed for shade accessibility and we’ve even added a brand new function on this launch that provides an possibility for elevated distinction ranges in class balances to make it simpler for essentially the most incessantly occurring type of shade blindness to shortly differentiate between spending capsules.

The Faces of YNAB: Our model now shines a brighter highlight on YOU, our YNAB group. Count on extra actual folks, actual pictures, and actual tales as a result of, let’s face it, you’re the true MVPs.

Howdy, Want Farm Font: For these with a eager eye, we’ve acquired a contemporary font. We name it Want Farm, and sure, we had as a lot enjoyable naming it as we did creating it.

On the coronary heart of it, YNAB is and at all times can be about you. Sure, we’re raving about fonts and logos right here, nevertheless it’s the group—the tales, the triumphs, the expansion—that makes YNAB what it’s.

Thanks for being with us, each step of the best way. Let’s make YNAB’s subsequent 20 years even higher.