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HomestartupHow Prioritizing Prospects Over Processes Fuels Nice Corporations | by Manish Shivanandhan...

How Prioritizing Prospects Over Processes Fuels Nice Corporations | by Manish Shivanandhan | The Startup | Mar, 2024

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Think about strolling right into a room filled with machines.

They hum and buzz in excellent concord, every half working as deliberate.

That is how we view processes inside an organization: environment friendly, exact, and designed to maintain every thing operating easily. However what occurs when these processes, these meticulously designed techniques, begin to take over?

When the hum of the machines drowns out the voices of these we serve?

It’s a situation far too widespread, the place processes eclipse the core objective of any enterprise — the client.

Right this moment, I’ll information you thru understanding this predicament and the way we are able to steer again to what actually issues.

The Lure of Over-Processed Workplaces

At first look, processes appear to be the spine of effectivity. Properly-designed processes supply a roadmap for consistency, high quality, and management.

However there’s a darkish aspect.

These very processes, lauded for bringing order, can morph right into a maze of crimson tape. This maze traps not simply the workers however the essence of innovation and buyer satisfaction inside its confines.

Think about this: A buyer reaches out with a urgent problem. They want an answer, they usually want it now.

However as an alternative of a swift, empathetic response, they’re met with a sluggish, process-driven equipment. “Your request is essential to us. Please anticipate the subsequent out there consultant.”

Sounds acquainted, proper?

Right here lies the issue. Processes, initially a method to an finish, turn into the top themselves. They begin to stifle quite than assist.

The place Focus Shifts: Course of Over Folks

Jeff Bezos, as soon as stated that good startups aren’t simply targeted on clients; they’re obsessed.

Buyer Obsession drives innovation, buyer loyalty, and, in the end, success.

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