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This text initially appeared on Enterprise Insider.
Agriculture gear firm John Deere is on the hunt for a unique type of CTO.
The model on Tuesday introduced a two-week search to discover a “Chief Tractor Officer” who would create social media content material to attain youthful shoppers.
One profitable applicant will obtain as much as $192,300 to traverse the nation over the subsequent a number of months showcasing the way in which John Deere merchandise are utilized by staff, from Yellowstone Nationwide Park to Chicago’s Wrigley Area and past.
“It doesn’t matter what you do — whether or not it is your espresso, getting dressed within the morning, driving to work, the constructing you go into — it is all been touched by a building employee, a farmer, or a garden care upkeep group,” Jen Hartmann, John Deere’s international director of strategic public relations, informed AdAge.
To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip by which he makes an attempt to set out on a highway journey in an industrial tractor.
Suited up within the compulsory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab whereas a string of messages floods in from different athletes and influencers expressing curiosity within the job.
The clip additionally represents the primary time that the 187-year-old firm has used celebrities to advertise itself, Hartmann informed AdAge.
In keeping with the competition guidelines, entrants have till April 29 at midnight to submit a single 60-second video making their pitch for why they need to be the face and voice of the corporate.
As well as, entrants should dwell within the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Apparently, any AI-generated submissions are prohibited, too.
Movies shall be judged towards 4 classes — initially, creativity, high quality, and model information — after which 5 finalists shall be chosen and notified after Might 17.
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