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It gained’t be for much longer till some of the anticipated charity occasions of the 12 months is upon us. For a lot of charities, the TCS London Marathon is a cornerstone of their annual fundraising plans. Little surprise then that charities raised a jaw-dropping £39 million in London Marathon 2023 on JustGiving – greater than on every other platform.
For a giant occasion just like the London Marathon, it at all times helps to start out your fundraising as quickly as potential. However in the event you’re solely beginning your marketing campaign now or have lately welcomed some new fundraisers, to not fear! We’re right here that can assist you kickstart your fundraising — or else give it a useful enhance within the last months earlier than race day.
Simply launched! £100 Draw for Your Fundraisers
We’re excited to assist get your runners to the fundraising end line! Right here’s the way it works.
For 10 weeks between 12 February and race day (21 April 2024), each donation made to a London Marathon runner’s fundraising web page will rely as an entry to win a £100 bonus donation from JustGiving.
The extra donations a runner’s web page receives throughout a selected week, the extra entries (and higher probabilities) of successful the weekly prize. This can be a nice alternative to encourage some pleasant competitors amongst your runners and their supporters.
Don’t fear about registrations or signups. Any energetic fundraising web page linked to the London Marathon occasion ID on JustGiving is eligible for the draw — whether or not your runners have been fundraising for months or are simply getting began. You’ll be able to learn extra concerning the competitors right here.
“On Your Marks. . .”
The £100 donation competitors is nice and all, however there are much more methods JustGiving may also help your charity put together for the London Marathon. Enter: Charity Place Finder.
Charity Place Finder helps you discover London Marathon runners in your trigger in document time. You probably have charity locations accessible for London Marathon, you possibly can record them on Charity Place Finder and we’ll promote your itemizing to runners who’re excited to align with an excellent trigger like yours.
Record your locations
Have London Marathon charity locations to fill? Discover runners in your charity the simplest approach with our Charity Place Finder!
“Get Set. . .”
The London Marathon entails an enormous dedication of time, power, and grit — and that’s simply the bodily coaching! You’ll be able to assist your runners obtain their fundraising objectives with a number of easy approaches:
Inform your runners to look out for JustGiving’s London Marathon Fundraising E-newsletter.
The e-newsletter is packed stuffed with useful data, like our prime ideas for creating the proper fundraising web page, asking for donations, and even their very personal coaching playlists. Plus, runners can take part enjoyable surveys, giveaways, and extra to maintain the thrill going during race day!
Encourage your runners to share their coaching progress.
JustGiving has a rising record of health app integrations the place runners can share each step of their coaching progress with their supporters on to their fundraising web page. Why not begin with Strava?
Share your runners’ fundraising pages by yourself communications channels.
No matter mediums your charity makes use of to get your message throughout — social media, electronic mail newsletters, your web site, a podcast, you title it — carve out a part of your communications calendar to advertise your runners’ fundraising tales along with your community of supporters and stakeholders. Whereas a few of your runners might command numerous standard consideration, others may possible profit from slightly promotional enhance. And don’t overlook the £100 Incentive Competitors that launched on 12 February 2024. You’ll be able to assist your runners win the weekly prize by sharing their pages and inspiring extra donations.
“Go!”
With hundreds of runners concerned and hundreds of thousands of kilos already raised, London Marathon 2024 is bound to be one of many largest fundraising occasions of the 12 months. Use the remaining time to share your charity’s story, broaden your community of donors, and assist your runners forward of race day.
And as at all times, the JustGiving workforce is right here to assist. Want a hand planning your comms, stewarding your fundraisers or optimising your Marketing campaign Web page? Try our new Occasion Fundraising Information for plenty of finest follow ideas and instruments.
Develop your London Marathon Fundraising
Every thing you must use JustGiving in your London Marathon fundraising, together with sources to share along with your runners.
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