[ad_1]
Unilever Pakistan, JazzCash, Girls’s World Banking and Karandaaz Pakistan collaborate to empower low-income ladies
For Speedy Launch
Contact: Maura Hart, +1 212 556 3156 or [email protected]
ISLAMABAD–A collaboration amongst 4 Pakistan and multi-national organizations goals to reinforce the supply of monetary providers to low-income ladies throughout Pakistan. The partnership, introduced at present, brings collectively the technical experience of Pakistan’s premiere cellular monetary providers supplier JazzCash and shopper merchandise big Unilever Pakistan Restricted. The venture shall be executed in Pakistan with the help of the Pakistani non-profit improvement finance firm, Karandaaz Pakistan and international nonprofit, Girls’s World Banking. The partnership goals to analysis, design and develop an agent banking mannequin that can serve low-income ladies who usually face limitations to accessing formal monetary providers.
The venture builds on Unilever’s huge community of Guddi Baajis, feminine retail brokers, who promote Unilever merchandise in rural and low-income communities throughout Pakistan. Girls’s World Banking will draw on practically 40 years of researching ladies’s lives to develop and take a look at options to allow these Guddi Baajis to function cellular banking brokers. These feminine entrepreneurs shall be an extension of Jazz’s retail community, making the JazzCash cellular account accessible to ladies in rural neighborhoods utilizing cellular and digital expertise. This kind of agent banking permits ladies to financial institution close to their houses, slicing the price of transport and time away from house and work, which may make saving at a financial institution department unattainable.
“JazzCash endeavors to supply primary monetary providers to the unbanked section in Pakistan. We would like extra ladies to make use of monetary providers and by including ladies to the agent community, we hope we are able to cater to their monetary wants at our retailers by offering them with a snug setting to conduct their enterprise” mentioned Aamir Ibrahim CEO Jazz.
Shazia Syed, Chairperson & CEO, Unilever Pakistan, added, “The Guddi Baaji initiative empowers rural ladies by enhancing livelihoods and growing affect inside their communities. We’re breaking gender stereotypes and creating position fashions. I’m assured that our partnership with Jazz will enhance alternatives for girls in rural Pakistan by the facility of cellular.”
Girls’s World Banking will work intently with Karandaaz Pakistan, which promotes monetary inclusion for people by using technology-enabled digital options. The 2 organizations will leverage international greatest practices from their experiences in growing profitable agent banking fashions to serve ladies to assist information this venture.
Anna Gincherman, Chief Product Growth Officer at Girls’s World Banking, highlighted the worth of agent banking to ladies’s monetary inclusion, saying “Girls already know and belief these outlets and might now make deposits and withdrawals there moderately than storing money at house the place it could slip by their fingers. The brokers maintain great promise for bringing a girl into the formal monetary system the place she will be able to open a checking account in her personal identify, plan for her future, construct a security web for occasions of disaster, and even develop her enterprise.”
Ali Sarfraz, CEO Karandaaz Pakistan, emphasised the position of digitization in bringing monetary inclusion to ladies, “Fostering monetary inclusion for girls is a core theme for Karandaaz Pakistan. If we’ve got to make any tangible progress on the UN’s Sustainable Growth Targets, Pakistan must act instantly to make sure ladies’s participation within the strategy of improvement. A technique to try this is to enhance ladies’s entry to monetary providers and digital monetary providers can play a decisive position in bringing the monetary providers to ladies.”
[ad_2]
