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Query: How have you ever efficiently re-engaged a significant donor who was difficult to succeed in?
Nice query. A giant factor is to maintain mixing up the communication. Usually I discover fundraisers favor one type of communication. Or possibly two. They’ll electronic mail and electronic mail and electronic mail. Then resolve that the individual is difficult to succeed in. Actually, they could solely be arduous to succeed in by electronic mail.
So name, electronic mail, textual content, message by way of LinkedIn, DM in Fb, discover out what conferences they’re at and present up. (I had one consumer who weekly “simply occurred” to be across the staircase a pacesetter was strolling down after his workers assembly!)
For the reason that individual has given previously, it’s additionally necessary to proceed sharing gratitude. Particular gratitude. Not simply “your reward made a distinction” but in addition “right here’s a narrative of 1 individual helped.” You’ve gotten nice tales.
If that doesn’t work, I’d additionally look to your board and different donors to see how may need a relationship together with her.
Lastly, don’t quit. I known as/texted/emailed one donor every week for six months earlier than lastly connecting. Once we linked, he thanked me and apologized to me!
So don’t develop weary in doing good.
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