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“With the intention to attain the not possible, one should try the absurd.” — Miguel de Cervantes
After I began my final firm, I selected to develop utilizing a licensing mannequin. I had cute little characters and revealed youngsters’s books (by a serious writer). I additionally had a really cool youngsters’s product with three patents.
Somebody referred me to a buddy that labored in an animation studio accountable for licensing their established and well-known mental property. I got here proper to the purpose and requested him how I may get my merchandise into Goal.
I’ll always remember what he mentioned. Goal is not possible. You’ll by no means get something in there till you’ve your personal T.V. present or are well-established.
And naturally I believed, simply watch me.
The next is a well-worn and oft-read (each morning) fridge magnet that has held on our fridge door for the final twenty years:
Lengthy story brief. My product was in Goal the next yr.
I gained’t go into the main points right here, for that’s one other publish.
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