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“Wall Road climbs a wall of fear.” Everybody has heard that one earlier than.
It may be tempting to give attention to what the inventory market is doing day after day and take vitality away from prospecting for brand spanking new enterprise. As an alternative, contemplate your ebook of enterprise like a bath.
Water is available in by way of the taps and out the drain. The taps signify prospects and new accounts. The drain represents attrition. If the water goes out the drain sooner than it’s being changed by recent water from the tap, the extent within the tub goes down. Finally, the bathtub is empty.
As an advisor, this implies you might be “out of enterprise” as a result of you haven’t any new income coming in. There’s an ongoing want to remain in contact with shoppers and prospects. You could proceed to make a compelling case why they need to be hopeful about their monetary lives.
The accompanying slideshow particulars 10 compelling causes that prospecting ought to at all times get critical consideration.
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