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4 steps that took my brother from educational writing to participating content material.
Sharing information on-line is my default state. I began in 2010… and by no means stopped.
It could get a bit annoying, I’ll admit. I invited (pushed?) my brothers, my spouse, and some shut associates to attempt on-line publishing. I used to be satisfied it may enhance their lives in so some ways.
My youngest brother, Antonio, happily yielded. So, I coached him as he began posting on LinkedIn. He works in a particularly technical (=small) area of interest: photo voltaic cell effectivity measurement. But, his posts managed to get dozens of 1000’s of impressions.
We each had zero expertise on LinkedIn. However within the final 14 years, I revealed each sort of content material: articles, movies, podcasts. I realized the primary ideas that work on each platform. They made his writing extra enticing and impactful.
Listed below are the teachings that may provide help to get seen on there, with out promoting your soul to fashionable subjects and advertising and marketing gimmicks.
This can be a prolonged publish. I included all the main points that may provide help to replicate my brother’s success. Right here’s what we’ll speak about:
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