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The 30-second advert spot on which Kanye spent his cash reportedly value round $7 million. The advert value $0, clearly.
What was the results of this weird resolution? The advert introduced in 19.3 million {dollars} for the rapper, who revealed the collected income in an Instagram put up on his private profile.
However that’s not all. Entrepreneurs remind us that the massive income he bought out of the advert is simply the tip of the iceberg. Kanye additionally has thousands and thousands of customers who’s been to his web site and who he can now retarget by way of internet marketing at a decrease value.
He additionally has deserted procuring carts that he can comply with up on and convert within the coming days. Plus, he has wonderful advertising knowledge about what his prospects like.
Bizarre because it was, his resolution to spend cash solely on publicity — as a substitute of a top quality advert — proved good.
I discover that the majority solopreneurs (and particularly writers) usually deal with getting higher at what they do. Right this moment, we’ll speak a bit of bit about why publicity is extra essential than you suppose.
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