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This can be a story about two enterprise homeowners.
Properly, technically, it’s about one enterprise proprietor and one out-of-business proprietor.
These are two proprietors operated small companies throughout our forgettable pandemic. Many enterprise homeowners suffered, undeniably, however in Melbourne, the place I stay, our struggling was immense.
We have been in lockdown for many of 2020 and 2021. Companies closed within the opening months of the primary yr, some held on throughout the subsequent, and plenty of stored going nicely after the lockdowns ceased.
Of the various companies that went beneath, these two survived. Properly, technically.
I’m about to inform you the story of the 2 companies that had all the chance to thrive in a pandemic. One did simply that; the opposite blamed the world for his or her issues.
And also you may suppose is the story of how a pandemic ruined two companies. In actuality, it’s way more sophisticated than that, with a lesson all enterprise homeowners have to study earlier than it occurs to them.
I wouldn’t name this evaluation a science experiment. But when we have been making an attempt to verify our check topics have been alike, you couldn’t get any nearer than this.
The 2 companies have been each cafes. The truth is, they have been situated not too far aside from one another, in the identical suburb of Melbourne’s South East.
One had been in enterprise longer than the opposite, however they have been each doing nicely of their respective areas.
These companies weren’t affected by any of the lockdowns. As they have been offering important companies, within the type of meals, they have been permitted to maintain buying and selling all all through the pandemic in Melbourne.
You could possibly say they’d no excuses to fail. However we are going to get to that.
I bear in mind the day we fell into lockdown in March of 2020. I used to be on the practice on the best way to the Melbourne Grand Prix once I discovered the information that…
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