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Fundraising isn’t nearly elevating cash one time. If it had been, we may promote t-shirts.
Fundraising is about connecting values – the values of donors with the values of your trigger.
Positive, there are occasions once we simply want the transactional. We have to pay the payments. However when all we do is transactional, we’ve to maintain searching for new individuals to ask.
Our work is remodeled once we interact within the deeper, much more rewarding, technique of attending to know our donors and discovering out what they worth. We put down the megaphone and get to pay attention. We cease monologuing and begin asking questions. We be taught to be curious.
As fundraisers, we take heed to what motivates our donors. What they worth. What affect they wish to have on the earth.
Then we propose matches that may exist with their values and our nonprofits.
That strikes our fundraising from one-time presents to life-long, rising investments.
So take the time to take heed to your donors. Be respectfully curious. Pleasantly ask “Why?” and “What does that imply?”
And watch your fundraising take off.
For those who aren’t snug having these conversations, possibly you’ll want to get in contact with your individual values. You are able to do that with a Values Stock at https://concordleadershipgroup.com/values/
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