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Direct suggestions isn’t price gathering except you meet these standards
Whether or not you’re constructing a minimally viable product, writing a ebook, operating a advertising and marketing agency, or cobbling collectively an viewers for a weblog, the recommendation you’ll obtain — from virtually each nook — is similar: take heed to your suggestions.
Buyer suggestions supposedly represents the be-all and end-all of market intelligence. It’s apparently a direct line into the heads of shoppers all over the place.
On this article, I’m going to argue that the reality is extra nuanced than that. I counsel that uncooked suggestions, in lots of cases, is extra harmful and deceptive than it’s helpful. I additionally counsel that there’s solely a slender set of circumstances wherein suggestions can be utilized as dependable shopper intelligence.
Let’s go!
Let’s say you’re a designer and producer of smartphones. You’ve sunk thousands and thousands of {dollars} and hundreds of person-hours into your new product. You’re extraordinarily pleased with this new marvel of engineering and expertise so that you present your pal the mock-ups someday over lunch.
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