Wednesday, April 17, 2024
HomeFundraisingSilence is not a "no" -

Silence is not a “no” –

I don’t know what the trigger is, however many people are discovering folks space taking rather a lot longer to decide.

And greater than that, they’re not responding to any of our comply with up.

That is exhausting in fundraising, isn’t it? Most nonprofits aren’t asking for subsequent yr’s price range. They want the cash now.

Whereas I’m in favor of considerate philanthropy, nonprofits have a tendency to want a solution. To know if they need to hold following up or if they need to transfer on. The dialog ought to be a dialogue. A backwards and forwards.

Your Function is NOT to Resolve for Your Donor

Regardless of the trigger, one factor I do know: don’t make the choice for the donor.

Resist the urge to take their silence as a choice. The donor hasn’t stated “no” till the donor has stated “no.”

As exhausting as it may be to do, hold constant and sort along with your comply with up. If the donor didn’t say sure or no to the ask, they should be occupied with the donation.

Honor them sufficient to allow them to inform you their determination.

Some time again, impressed by the e-book Go For No!, I wrote a publish known as “Typically it’s worthwhile to go for no.” You may be stunned to seek out you just like the expertise of creating a sport of getting no’s.

So grasp in there. Silence is simply silence. Not a no.

If you happen to want comply with up reminders, be happy to enroll in my Observe Up Friday emails. Whereas not particularly written to fundraisers, you’ll see how relevant the comply with up concepts are in your work.



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